Infolinks Self-Service In-Text Advertising Marketplace
Infolinks Marketplace now has Self-Service In-Text Advertising which includes various targeting options and can be set up in a very short time. This means your advertising campaign can reach over 250 billion pages of content extending to over 350 million unique visitors.
Infolinks self-service In-Text Advertising Marketplace includes the following features:
- User Friendly – Create an In-Text advertising campaign in minutes
- Keyword Selection -Select and own your branded keywords across the Web
- Keyword Bidding – Segment your geographic and vertical market budgeting
- Advanced Optimization – Customize your reach and maximize ROI
- Real-Time Reporting – Monitor and continuously improve your brand lift
What is Infolinks?
Infolinks utilizes pay-per-click advertising. Pay Per Click In Text advertising uses text link advertisements into a website post in the form of double-underlined hyperlinks or dotted lines. When the reader hovers the mouse over an Infolinks, an informational window opens up featuring the ad managed by the advertiser in the In-Text Advertising Marketplace. You can see a demonstration of how this works illustrated in the image below. When a reader clicks on an advertisement, they are directed to the advertiser’s webpage and the advertiser is charged the bid the advertiser set. When a reader moves their mouse from the Infolink area the informational window disappears.
Why Should I Advertise With Infolinks?
When do you think a reader is most engaged in a website? When they are reading of course! Infolinks uses this non-intrusive advertisement campaign allowing the reader to opt-in to the ad campaign. Whether you are a small advertiser or a large advertiser, Infolinks Self-service In-Text Advertising Marketplace can be targeted with keywords, categories and geolocation. The advertiser can set a maximum and minimum bid price by using the simplified ad platform. Budgets can be set for geographic and vertical marketing.
Publishers also have the option to utilize related tags and tag clouds at the within their posts offering another avenue to bring the advertisers message to their readers. Directly above is an example of a live related tags. As you can see when you hover over the text it engages you, letting you decide whether you want be engaged further. Below is an example of the tag cloud. It is unobtrusive and blends into the post following the new school of thought that less ads is more and allowing the same opt-in. Allowing the readers an opt-in leads to a higher click through rate (CTR). according to Treves, advertisers who have used the beta have seen higher conversion rates for around half the price to run ads in AdWords or adCenter. “The cost of the acquisition is about 50% of what it would be in Google AdWords, and Microsoft adCenter,” he said. “Marketers can get better conversion rates because CPCs are lower and interactions with users, higher.”