Peabody and Sherman

I was a lucky kid; my dad loved cartoons and was a man with an admirable work ethic. He still is, but just doesn’t make as much time for cartoons anymore. The great thing about being a parent is that you get to share with your children moments like playing with funnest toys or watching the best cartoons. When I was young, for my dad and I, one of those moments included Peabody and Sherman, a cartoon from 1960s television that had a modernistic styling and a playful appearance.

The appeal of the classic cartoon has carried into a new movie based on the classic cartoon, Mr. Peabody and Sherman, in theaters March 7, 2014.

It’s a surreal moment when you’re sitting down to lunch with a few great blogger friends on the beautiful DreamWorks campus – a place where blockbuster and beloved family movies are created – and the daughter of Jay Ward takes a seat next to you. Jay Ward produced legendary animated series like Rocky & Bullwinkle, Dudley Do-Right, George of The Jungle and, of course, Peabody and Sherman. Tiffany Ward was one of the executive producers of the new film.

Peabody and Sherman
“Somehow, I had a vision and when I came in [to her dad’s company] I always wanted to do a Mr. Peabody and Sherman movie,” she shared with us during an interview. “I found that everything had it’s time and when things come together in the right way,” she explained, “which they with with this team and DreamWorks Animation, it becomes magical.”

Director Rob Minkoff explained the lengthy process during which the film came to fruition.

Peabody and Sherman
Mr. Peabody and Sherman director Rob Minkoff, Head of Development Alex Schwartz and Executive Producer Tiffany Ward.

“The first conversation that I had about this was in 2002.” It’s hard to believe that a classic like Peabody and Sherman would take that long to find its way through the process, but as Minkoff explained, it was considered by many teams and took on many different forms – including live action – before it became what it was today.

“I started to feel like the whole notion of a talking dog and a boy would be better in the kind of fantasy world where you can accept a talking dog much more easily than if it’s a live action world,” Minkoff joked. “Suddenly, there are a lot of questions about ‘Why does the dog talk?’, ‘How does he talk?’ and ‘Do people think it’s normal?'”

Once everything was approved and the project was underway, there was excitement from team members and executives. Tiffany Ward, the daughter of the original cartoon’s producer Jay Ward, worked to bring all of his materials under one umbrella. They eventually pitched the film to Jeffrey Katzenberg who had migrated from Disney to DreamWorks as CEO and in 2005, after all was finalized, the development trek began.

Peabody and Sherman

In our next post, we’ll bring you director Rob Minkoff’s casting process and interviews with two of the voice talents from DreamWorks’ Mr. Peabody and Sherman, in theaters March 7, 2014.

About Mr. Peabody & Sherman

Mr. Peabody (voiced by Ty Burrell, Emmy Award® Winner -Modern Family), the most accomplished dog in the world, and his mischievous boy Sherman (Max Charles -The Amazing Spiderman), use their time machine—the WABAC—to go on the most outrageous adventures known to man or dog. But when Sherman takes The WABAC out for a joyride to impress his friend Penny, they accidently rip a hole in the universe, wreaking havoc on the most important events in world history. Before they forever alter the past, present and future, Mr. Peabody must come to their rescue, ultimately facing the most daunting challenge of any era: figuring out how to be a parent. Together, the time traveling trio will make their mark on history.

Starring Ty Burrell, Max Charles, Ariel Winter, Stephen Colbert, Leslie Mann, Patrick Warburton, Stanley Tucci, Allison Janney, Lake Bell, Zach Callison, Dennis Haysbert
Directed by Rob Minkoff
Produced by Alex Schwartz, Denise Nolan Cascino
Executive Produced by Tiffany Ward, Eric Ellenbogen, Jason Clark

Connect with Mr. Peabody Online!
Visit the official website
Like Mr. Peabody & Sherman on Facebook
Follow @DWAnimation on Twitter
#MrPeabody

About the Author

Dusty is the owner and editor of As Mom Sees It, a product review and lifestyle blog. She is the mother of two in Ohio. She enjoys traveling with her family and loves all things tech! Follow her on Facebook and Twitter.

Peabody and Sherman

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