The modern world is all about speed. We do everything quickly, so we can do more. We want our webpages to load instantly, downloads to complete in seconds, we don’t want to wait, we want to move. Your website needs to be the same. If people have to wait for a page, or even an image to load, chances are they’ll move on.
- Keeping Up With the Times: Frankly, if your website is slow to load, it will look outdated. With the advancement of internet connections, people just aren’t used to waiting for pages to load. If they have to, they will think your website is old, outdated and generally not worth a visit.
- Page Ranking: The speed on your site will also affect your Google page ranking, which is incredibly important when it comes to driving traffic to your page, as it determines how far up the Google search findings you are. Being on page one will give you an awful lot more traffic than being on page two, and Google looks at usability and your ability to meet your visitors expectations as part of its ranking algorithm.
- People Just Won’t Wait: Customers just won’t wait. Research shows that if a user has to wait 10 seconds, they will click off the site. 10 seconds seems like nothing at all, but when you’re so used to instantly loading pages, that 10 seconds is enough to either form an opinion that this website must not be worth a visit, or decide that there might be something wrong with it, that it won’t work at all. If that one person clicks away, they won’t tell their friends, won’t share your page on Twitter, and won’t bother coming back. For each person that clicks away from your site, you lose a lot more potential customers. One of the main reasons consumers shop online is convenience and speed. In today’s society, people don’t always have the time to go to a shop to look at things, or they choose not to spend their time doing so and they go online. Even if they do find something they like on your site, if it then takes time for the checkout to load, at some point it loses that convenient edge, and while they may finish that transaction they are unlikely to come back for more.
- Tips for Getting a Faster Website: The first thing you need to do is choose a web host that can give you excellent speeds, such as bestwebhosting.co.uk. There’s no point doing anything else if your host just isn’t fast enough to cope with it.
- Some other tips include: keeping things neat, don’t have too many plugins, and delete the ones you don’t use, make sure you don’t have too many large images on the same page, use a plugin that minifies CSS and JS files, and use a plugin that detects and removes any duplicate files. Basically keep tidy, don’t have anything you don’t need, or isn’t in some way helping your site.
Speed is so important to us all, we want everything right now, so you need to make sure your website delivers, otherwise no matter how great it is visitors just won’t stick around long enough to find out. Fortunately, with a great host and well-used plugins, you can make speeding your website up an easy task.