For all the digital marketers out there, if you’ve been looking up for fresh insights into the industry trends, then you are in luck. This article will take you through all that you need to do in 2019 to grow your marketing business.
Without wasting any of your time, let’s dive right in.
Keep The Customer In Focus
Before you start with anything else, you need to learn the intricate details about your customer. After all, it’s the customer for whom you’d be running campaigns and conducting SEO. You need to learn about your customers before you can even design a strategy.
Ask your customers about their products, their target audience and market, and also what do they expect out of SEO. Knowing these details, can help you with designing the right strategy and bring in the desired results for your customers.
Design Your Plan Afresh
Every business is different, and therefore, no single strategy can work for all. Although the basic fundamentals of SEO would remain the same for all, still you’d need to design an execution plan.
While keeping all the client details in mind, you need to enlist all the practices that you’d be carrying out for your client, in your proposal. For example, you can list link building services for off-page SEO of your client’s website. On the other hand, if your customer’s target market is locally present, you may need to focus more on local SEO rather than any other practices.
Educate Your Customers
Understanding SEO is indispensable for you as a marketing professional, but it is also important for your customers. Think of this as a necessary step towards earning your customer’s trust and consequently their loyalty.
Explain the complete strategy to your customers so that they get to know what all needs to be done. And, of course, how it all needs to be done. You don’t have to explain the nitty-gritty of your plans, just give them the details they can find reliable.
Do Not Lag On Content Quality
No matter what you do, content would always remain the most prominent part of your SEO campaigns. Google’s webmaster’s guidelines clearly state the importance of high-quality content.
Copied or spun content, that has stuffed keywords can trigger spam for your clients. For example, a premium guest posting service would create a well-researched piece of content for each post. This helps keep the content original and also improve authority for your client’s website online.
Missing On Google Updates Can Ruin Your Reputation
In the end, it’s Google that governs the SEO industry. It keeps on rolling out updates from time to time all around the year. Your expertise is proven when you can stay up to date with these updates.
Furthermore, you need to implement these updates into your strategy, as well. Keep track of each and every update, be it a major update such as the Hummingbird or the Penguin or be it minor updates, known as Freds.
For successful delivery of results and receive the utmost customer satisfaction, you need to outsmart your competitors. These strategic ideas can help you gain an edge over your competitors, given that you follow them smartly.